Lilly & Company Brand ID

During 2023 and 2024, a team at W+K created a new branding system for Lilly Co., a pharmaceutical company out of Indiana. My friends helped create new color pallette, icon system, photography system, typography system, among other visual identity principles. I kind of feel like an asshole because I got the really fun part. I got to come in and take all their stunning work and slab it on some merchandise for the internal Lilly team to wear around their campus and functions. Some of it got made, some of it didn’t—but that’s just the way things go around here, right? It was really fun.

AGENCY: Wieden + Kennedy
ROLE: Designer
YEARS: 2023-24